What are keywords
Keywords (also known as “SEO keywords,” “key phrases,” or “search queries”) are words and phrases that users type into search engines to find information on a particular topic.
Keywords are how search engines like google returns results. For example if you search for “cute puppy” – google well check its index for every website page that is related to “cute puppy”. It will then display its results in order of relevance to your keyword “cute puppy”.
Now how does google decide which results come up first? Google has an advanced algorithm for returning results that they don’t share with the public. But it has something to do with a mixture of keywords, backlinks, domain rating, and relevancy. We will do a blog going more depth about how to get your page to rank higher on google.