Keywords (also known as “SEO keywords,” “key phrases,” or “search queries”) are words and phrases that users type into search engines to find information on a particular topic.

Keywords are how search engines like google returns results. For example if you search for “cute puppy” – google well check its index for every website page that is related to “cute puppy”. It will then display its results in order of relevance to your keyword “cute puppy”.

Now how does google decide which results come up first? Google has an advanced algorithm for returning results that they don’t share with the public. But it has something to do with a mixture of keywords, backlinks, domain rating, and relevancy. We will do a blog going more depth about how to get your page to rank higher on google.

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Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are just links from one website to another.

Examples:

1. If your friend has a blog and on one of their posts they tell their readers to check out your website and they include the link. Now your friends blog is considered a backlink to your website.
2. (fladventurmap.com) – Since we included a link to their website. We are now considered a backlink for their website.
3. At the bottom of the homepage for (fladventurmap.com) is “Check out our other blog! Nowthatsdope.co” – so now fladventuremap is considered one of our backlinks.

It’s really just anytime another website posts a link to your website.

Why are backlinks important?

Backlinks are important to help improve your ranking on google search results. Backlinks are basically like votes from other websites saying “This website has good information” “Check out this website”. The more votes (backlinks) your website receive the higher your website will rank on google and other search engines.

Building a strong backlink profile

Some websites votes (backlinks) carry more weight than others. If the website pointed to your website is a strong highly trafficked website. That backlink is worth more to google than if you have a backlink from your friends blog that doesn’t have much traffic.

So you want highly trafficked websites as backlinks. You still want the little websites as well though. It’s just the bigger ones are more valuable.

Backlinks also have diminishing returns meaning having one link from a website is really all you need. If a website has multiple backlinks to your website, it really isn’t worth much more than just having one link from their website.

Your goal is to get backlinks from as many highly trafficked and well established websites as possible, but even having links from smaller websites helps.

For a more in-depth look at backlinks check out https://backlinko.com/hub/seo/backlink

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